Positive Politeness Strategies in Health-Related Podcast Discourse: A Pragmatic Analysis of Billie Eilish's Discussion on Tourette Syndrome

Authors

DOI:

https://doi.org/10.31963/rial.v4i2.6434

Keywords:

Positive Politeness, pragmatics, podcast discourse, health communication, Billie Eilish

Abstract

While previous studies have explored politeness strategies in digital communication and podcast interactions, relatively little attention has been paid to how positive politeness functions in health-related podcast discourse, particularly when discussing sensitive personal experiences. Addressing this gap, this study investigates the realization and communicative functions of positive politeness strategies in Billie Eilish's podcast interview discussing Tourette syndrome. Guided by Brown and Levinson's (1987) politeness theory, the study adopts a qualitative descriptive approach. The data were collected from a publicly available podcast interview and analyzed through the identification and contextual interpretation of utterances reflecting positive politeness strategies. The analysis identified six dominant strategies: noticing and attending to the hearer, seeking agreement, using in-group identity markers, giving reasons, expressing optimism, and minimizing potential discomfort. These strategies were employed to foster empathy, establish interpersonal solidarity, encourage openness, reduce potential face threats, and maintain conversational comfort when addressing sensitive health-related experiences. The findings demonstrate that positive politeness serves as an important interpersonal resource in facilitating supportive and empathetic communication within digital health discourse. By illustrating how politeness strategies contribute to meaningful interaction in podcast-based health communication, this study extends pragmatic research on digital discourse and offers empirical insights into the role of positive politeness in constructing rapport and promoting audience engagement in discussions of personal health experiences.

References

Bonini, T. (2020). Podcasts and public service media: Investigating the future of audio storytelling. Radio Journal: International Studies in Broadcast & Audio Media, 18(1), 15–30.

Brown, P., & Levinson, S. C. (1987). Politeness: Some universals in language usage. Cambridge University Press.

Cheng, Y., Chen, B., & Lou, J. (2024). Politeness Conversational Strategies in Business Texts: A State-of-the-art Review. Proceedings of the 2nd International Conference on Social Psychology and Humanity Studies, 43, 143–148. https://doi.org/10.54254/2753-7048/43/20240572

Davis, K. (2021). Empathy and trust in health communication. Health Communication, 36(8), 945–954.

Dynel, M. (2021). Pragmatics of digital communication: Politeness and impoliteness in online interaction. Journal of Pragmatics, 175, 93–102. https://doi.org/10.1016/j.pragma.2021.01.005

Georgakopoulou, A. (2022). Narrative and identity in digital communication. Discourse, Context & Media, 49, 100628.

Goudarzi, E., Ghonsooly, B., & Taghipour, Z. (2015). Politeness Strategies in English Business Letters: A Comparative Study of Native and Non-Native Speakers of English. Psychology of Language and Communication, 19(1), 44–57. https://doi.org/10.1515/plc-2015-0004

Goffman, E. (1967). Interaction ritual: Essays on face-to-face behavior. Anchor Books.

Gurjar, N. (2020). Leveraging social networks for authentic learning in distance learning teacher education. TechTrends, 64(4), 666–677. https://doi.org/10.1007/s11528-020-00510-7

Hafner, C. A. (2019). Digital Literacies for English Language Learners. https://doi.org/10.1007/978-3-319-58542-0_46-1

Haugh, M. (2020). The social practice of politeness. Journal of Politeness Research, 16(2), 153–176. https://doi.org/10.1515/pr-2018-0033

Holliday, A. (2012). Culture, communication, context and power. In J. Jackson (Ed.), The Routledge Handbook of Language and Intercultural Communication (pp. 244–259). Routledge:Taylor & Francis Group. https://doi.org/10.4324/9780203805640

Hyland, K., & Jiang, F. K. (2021). Delivering relevance: the emergence of ESP as a discipline. English for Specific Purposes, 64, 13–25. https://doi.org/https://doi.org/10.1016/j.esp.2021.06.002

Johns, A. M. (2013). The History of English for Specific Purposes Research. In B. Paltridge & S. Starfield (Eds.), The Handbook of English for Specific Purposes (pp. 301–321). Wiley-Blackwell. https://doi.org/10.1002/9781118339855.ch16

Kádár, D. Z., & Haugh, M. (2023). Understanding politeness. Cambridge University Press.

Khoshsima, H., Saed, A., & Hakimzadeh, A. (2016). Concept Mapping Strategy: A Strategic Alternative to the Matter of Spontaneous Speaking of Iranian Intermediate EFL Learners. International Journal of Language and Linguistics, 4(1), 1–8. https://doi.org/10.11648/j.ijll.20160401.11

Llinares, D., & Espinar, E. (2023). Podcasting and digital storytelling in contemporary media. New Media & Society, 25(4), 875–891.

Miles, M. B., Huberman, A. M., & Saldaña, J. (2014). Qualitative Data Analysis: A Methods Sourcebook (3rd ed.). SAGE Publications, Inc.

Mulyono, H., Amalia, D. R., & Suryoputro, G. (2019). Politeness strategies in teacher-student Whatsapp communication. Pasaa, 58, 295–318.

Pratiwi, V. U., & Anindyarini, A. (2021). Students’ politeness strategies to lecturers in sending messages through WhatsApp. Budapest International Research and Critics Institute-Journal (BIRCI-Journal), 4(3), 6021–6032. http://www.bircu-journal.com/index.php/birci/article/view/2402

Sifianou, M. (2019). Politeness and impoliteness in digital communication. Journal of Pragmatics, 145, 119–132. https://doi.org/10.1016/j.pragma.2019.03.001

Spinelli, M., & Dann, L. (2019). Podcasting: The audio media revolution. Bloomsbury Academic.

Street, R. L. (2022). Communication in healthcare interactions: Building trust and understanding. Patient Education and Counseling, 105(3), 451–458.

Tagg, C. (2023). Language and interaction in digital communication. Discourse, Context & Media, 54, 100701.

Taguchi, N. (2019). Second language pragmatics. In Oxford Research Encyclopedia of Linguistics. Oxford University Press. https://doi.org/10.1093/acrefore/9780199384655.013.375

Yuliawati, S. N., Hazna, H., & Bakhti, K. Y. (2020). The characteristics of language politeness in students’ WhatsApp messages to lecturers. 4th International Conference on Arts Language and Culture (ICALC 2019), 421, 506–511.

Downloads

Published

2026-08-24

Issue

Section

Research Articles

Similar Articles

<< < 1 2 3 4 > >> 

You may also start an advanced similarity search for this article.