FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT NASABAH MENGGUNAKAN INTERNET BANKING PADA PT BANK RAKYAT INDONESIA CAB. SAMARINDA

Abstrak

The achieved purpose of this research is to clarify the effect of convenience, comfort and security as well as bankingintegrity on customers’ interest in using internet banking. The method used in this research is a quantitative method thatbases itself on quantitative test using statistical instrument with SPSS aid. The results of this research indicated that (1)R2 was 28.4% independent variable affected the dependent variable, and the remaining 71.6% was influenced by othervariables outside this research model. (2) both simultaneous and partial tests indicated that all independent variables hada significant effect on customers’ statisfaction using internet banking at PT. Bank Rakyat Indonesia Samarinda Branch-Indonesia. Conclusions, because all variables in this research have a significant effect on customers’ interest of BankRakyat Indonesia in saving money, so, the bank needs to maintain various conveniences, comfort, trust and security aswell as its integrity needs to be maintained by considering all these variables are the most valuable capital for bankingbusiness services in Indonesia in general and Samarinda in particular.