PENGARUH ATRIBUT PRODUK TERHADAP KEPUTUSAN PEMBELIAN (STUDI PADA KONSUMEN SIRUP MARKISA PRODUKSI MAKASSAR PADA TOKO OLEH OLEH KOTA DAENG)
Abstrak
The influence of product attribute to buying decision is a consumer research in Oleh Oleh Kota Daeng Storewhich held due june to july 2017. Population of research is 75 people with 43 samples who characteristic are theybought one of the popular brand of Markisa in the store and none of first buying. The method of research is descriptiveand inferencial analysis by using smartpls 2.0 verse. Based on descriptive analysis stated that mostly consumen genderis man with age 31-40 years old and they choosed Markisa Merek Makassar as first choice in the store and they boughtapproximately 2-3 times. And the result of inferencial analysis stated that there is no influence between product attributeto buying decision because the t-count is lower than t-table .Referensi
Akpoyomare, B. Oghojafor, A.L.P. Kunle, G.R. Ajao. 2012. The Influence of
Product Attributes on Consumer Purchase Decision in the Nigerian Food and Beverages Industry: A
Study of Lagos Metropolis. American Journal of Business and Management. 196-201Vol. 1, No. 4,
Arikunto, Suharsimi. 1998. Prosedur Penelitian. Jakarta: PT. Bina Pustaka.
Cozby, Paul C. (2009). Methods in Behavioral Research. Edisi ke-9. Yogyakarta: Pustaka Pelajar.
Ghozali, Imam. 2006. Structural Equation Modeling: Metode Alternatif dengan Partial Least Square.
Semarang: Universitas Diponegoro.
---------, Imam. 2005. Aplikasi Analisis Multivariate dengan Program SPSS. Semarang: Universitas
Diponegoro.
Hasan, Ali. 2014. Marketing dan Kasus-kasus Pilihan. Yogyakarta: Center for
Academic Publishing Service).
Nazir, Moh. 2003. Metode Penelitian. Jakarta: Ghalia Indonesia.
Rahmat, Jalaluddin,. (2001). Metode Penelitian Komunikasi. Bandung: Remaja Rosda Karya.
Rompas, Elwin P, F.J. Tumewu. 2014. Social Influence To Consumer Buying
Decision A Qualitative Method On Samsung Galaxy Series Customers In
Manado. Jurnal EMBA, Hal. 727-735, Vol.2 No.3, ISSN 2303-1174.
Singarimbun dan Effendi. 2006. Metode Penelitian Survey. Jakarta: Pustaka LP3S.
Sugiyono, (2010). Metode Penelitian Administrasi. Bandung: Alfabeta.
-----------, 2008. Metode Penelitian Bisnis. Bandung: Penerbit Alfabeta
Tjiptono, Fandy. Chandra G, Adriana D. 2008. Pemasaran Strategik. Yogyakarta:
Penerbit Andi.
Wahyuni, Dewi Urip. Pengaruh Motivasi, Persepsi dan Sikap Konsumen
Terhadap Keputusan Pembelian Sepeda Motor Merek “Honda†di Kawasan Surabaya Barat.
Surabaya: Sekolah Tinggi Ilmu Ekonomi Fatahillah.
Winardy, E. Angelia, Bramantijo, R.P Sutanto. Perancangan Desain Ulang
Kemasan Sari Markisa Merk “Bola Dunia Dan Bintang Dunia†Sebagai
Oleh-Oleh Khas Makassar. Surabaya: Universitas Kristen Petra.
Yamit, Zulian. 2004. Manajemen Kualitas Produk dan Jasa. Yogyakarta: Penerbit Ekonisia.
