PENINGKATAN PEMASARAN PRODUK PERTANIAN DI DUSUN LEKO, MAROS

Abstract

Leko, Bontomarannu village, Maros regency. The problem faced is that the farmers are less prosperous, and thelack of knowledge and ability of the farmers in marketing their products, sometimes unsold and wasted. To overcomethese problems, community service activities are carried out in the form of counseling and training based on the conceptof integrated marketing mix consisting of product, promotion, price, and distribution aspect. To support this marketingcapability, training in the use of simple information technology is also given. Those counseling and training program hadbeen carried out and obtained outcomes in accordance with its objectives. The farmer group which were informal hasbecome a formal farmer group embryo that needs to be followed up so that it becomes a formal farmer group that haslegality for the purposes of developing its agricultural and marketing activities