PENGARUH PERSEPSI DAN SIKAP KONSUMEN TERHADAP IKLAN TELEVISI PROVIDER INTERNET MOBILE SERTA DAMPAKNYA PADA MINAT BELI KONSUMEN DI MAKASSAR

Abstract

This study aims to determine how much influence consumers perceptions and attitudes have on mobile internet
providers 'television advertisements and their impact on consumers' buying interest in Makassar. The unit of analysis of
this study is students of Mobile Internet Provider customers at Ujung Pandang State Polytechnic which are used as
research locations. The determination of customer samples is carried out by Simple Random Sampling technique by
taking members of the sample from the population randomly without regard to the strata in the population with the
consideration that members of the population are considered homogeneous with the number of samples taken in this
study amounted to 76 student / customer. Based on the theoretical basis and supported by the analysis of the results of the
research instrument test results, it can be concluded that the correlation value of perception of mobile internet provider
advertisements on television (X1) on attitudes in advertising (X2) is 0.353, the correlation value of perception of mobile
internet provider advertising on television (X1) on the interest in buying mobile internet provider products (Y) of 0.882
and the influence of attitudes towards advertising (X2) on the interest in buying mobile internet provider products (Y) of
0.395 shows a significant influence on the 95% confidence level.