PEMASARAN ONLINE

Abstract

The digital era is a marketing activity by using digital technology to achieve, change, lead to the customer and maintain
it. Its main purpose is to promote the brand, build preference and increase sales through various digital marketing. The
digital era goes hand in hand with technological developments, making it more choice in choosing a marketing channel.
Also in line with changes in consumer behavior. One that marks the development of the digital era is the emergence of
online marketing, where the marketing of this model complements existing conventional marketing, like face to face
interaction between producers and consumers no needed again to reach agreement. In specially products or services,
more producers are complementing their marketing with online media. Especially is a creative business that held by
young people, because they are more aware and understand with this media, like facebook, twitter, instagram, and others
in marketing products or services. This research is a survey research, with the key persons are a student Department of
Business Administration Politeknik State of Malang who have creative business by using social media. There are
various products or services with several company names. Like IceAh, Sabilahijab, Bakso Bakar Mami, Gedang
Gantheng, and many more. This research provides an overview of what is the basis of media selection, strategy, segment
selection, strengths and weaknesses, and what failure has been experienced in running a business. This research is to
become a reference for next businesman, especially young people in online marketing. So that the future can take a good
example and complete it into a more powerful strategy.