PENINGKATAN PEMASARAN PRODUK PERTANIAN DI DUSUN LEKO, MAROS

Abstract

Leko, Bontomarannu village, Maros regency. The problem faced is that the farmers are less prosperous, and the
lack of knowledge and ability of the farmers in marketing their products, sometimes unsold and wasted. To overcome
these problems, community service activities are carried out in the form of counseling and training based on the concept
of integrated marketing mix consisting of product, promotion, price, and distribution aspect. To support this marketing
capability, training in the use of simple information technology is also given. Those counseling and training program had
been carried out and obtained outcomes in accordance with its objectives. The farmer group which were informal has
become a formal farmer group embryo that needs to be followed up so that it becomes a formal farmer group that has
legality for the purposes of developing its agricultural and marketing activities