Pengaruh Kesadaran dan Implementasi Manajemen Risiko terhadap Kinerja Perusahaan Start-Up

Abstract

Digital start-ups have grown rapidly in recent years, with Indonesia reaching 1,190 start-ups according to MIKTI’s 2021 mapping. However, despite this growth, 95% of start-ups fail, highlighting the high risks they face. Risk management is crucial in helping companies manage these risks and protect their value. This research aims to examine the influence of risk management awareness and implementation on start-ups performance in Indonesia. The research adopts a quantitative approach, collecting data through non-probability and purposive sampling. A total of 51 CEOs/Founders of Indonesian digital start-ups participated by completing an online questionnaire. The questionnaire included four sections: demographic information, risk management awareness, risk management implementation, and company performance. Data collected were analysed using multiple linear regression, including T and F tests. Findings show that while risk management awareness among start-up leaders is high, its implementation remains incomplete. Both risk management awareness and implementation significantly affect start-up performance, but only implementation shows a partial significant effect. These results highlight the importance of fully applying risk management practices. Start-ups, incubators, and government bodies can use these insights to strengthen start-up performance and reduce failure rates by promoting comprehensive risk management implementation.