FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUASAN NASABAH PADA PT BANK RAKYAT INDONESIA DI KALIMANTAN TIMUR-INDONESIA

Abstract

The aim to be achieved in this research are (1) to identify whether physical form has a positive and significanteffect on customers satisfaction of bank rakyat indonesia (2) to find out wheter reliability has a positive and significanteffect on customers satisfaction of BRI (3) to recognise whether quick response has a positive and significant effect oncustomers satisfaction of BRI (4) to find out whether competence has a positive and significant effect on customerssatisfaction of BRI (5) to recognise whether comunication…etc Tbk samarinda branch. Quantitative method with statisticalinstrument aid of SPSS version 23 is used in this research. The results of this research indicated that R2 wasresearch.The results of this research indicated that R2 was 68,2% and all independent variables had a significant effecton customers satisfaction of BRI. Conclusion both partial and simultancous have effect on customers satisfaction of BRISamarinda Branch.