ADOPSI ONLINE FOOD DELIVERY SERVICE BAGI WIRAUSAHA PEMULA DI KOTA MAKASSAR (STUDI KASUS PADA BIG BANANAS )

Abstract

Beginner entrepreneurs use online food delivery service as a strategy to increase sales. This study aims todetermine how the impact of the adoption of online food delivery services in the city of Makassar, especially in BigBananas. This research is expected to attract business people to adapt to technological developments, in this case onlinefood delivery service as an effort to expand business areas and understand changes in consumer behavior who want toconvenience in meeting their needs and desires. This research uses descriptive qualitative research methods with datacollection techniques carried out by observation and in-depth interviews. The founder of Big Bananas was the subject inthis research. This research shows that adopting an online food delivery service has a positive impact on increasing salesprofit and expanding business area.