IMPLEMENTASI WEBSITE RESPONSIF UNTUK PROMOSI PRODUK PADA KELOMPOK BINAAN UPPKA BKKBN KABUPATEN MAROS

Abstract

The primary challenge encountered by the fostered group, UPPKA Improvement Group under the BKKBN in Maros Regency, is the limitation in digital marketing. This significantly restricts the reach of their local products, making it difficult for them to compete effectively in wider markets. The minimal use of technology, the absence of an integrated promotional medium like a website, and a lack of continuous training collectively impede the optimization of their product potential. The main objective of this community service program is to enhance the digital capacity and competitiveness of the UPPKA groups through the development of a mobile-friendly (responsive) product promotion website integrated with social media. Additionally, the program aims to equip UPPKA members with vital skills in digital marketing, content management, and technology-based business management. A key result achieved is the successful creation of an active, well-managed, and mobile-friendly UPPKA product promotion website. This platform not only functions as a promotional tool but also serves as a crucial data system for active UPPKA groups, which is highly beneficial for determining aid recipients. This program is expected to become a sustainable mentoring model for other UPPKA groups, ultimately expanding their market reach and boosting the sales of local Maros products.