OPTIMALISASI PENGELOLAAN KEUANGAN USAHA MIKRO DI KOTA MAKASSAR

Abstract

Good financial management is crucial in business operations. The Makassar Micropreneurs Community, a group of micro- entrepreneurs in Makassar, includes various business owners from different sectors. Many of them run their businesses with limited financial management skills, despite it being a key factor for entrepreneurial success. The Community Partnership Program (Program Kemitraan Masyarakat) aims to enhance the capacity of these entrepreneurs by providing them with knowledge and skills in financial management. This program was implemented by a team of lecturers from the Accounting Department of Politeknik Negeri Ujung Pandang, in collaboration with students from the Diploma in Accounting and the Applied Bachelor’s in Managerial Accounting programs. The program followed several stages, starting with the development of modules based on an analysis of the community’s needs, followed by training, mentoring, and ending with evaluation and follow-up. The outputs of the program include a financial management training module, a simple financial management application, a published article about the program in online media, a video of the activity shared on social media, and a scientific article published in the National Symposium proceedings. Keywords: Capacity of Entrepreneurs, Micro-businesses, Financial Management.