PROGRAM KEMITRAAN MASYARAKAT : PELATIHAN DAN PENDAMPINGAN DIGITALISASI UMKM PEREMPUAN KOTA MAKASSAR

Abstract

Based on the report from the Department of Koperasi and UMKM, currently the number of UMKM in Makassar City is increasing and will reach nineteen thousand in 2023. Most of these UMKM players are women, most of whom still manage their businesses using conventional methods. This activity for the Community Partnership Program aims to provide workshops and mentoring for female in Makassar City who are members of the "Friends of IWAPI" community under the guidance of the Indonesian Women Entrepreneurs Association (IWAPI) as partner. The workshop method is considered effective in building the mindset of female UMKM players that they are able to manage their business online by utilizing digital applications, including website applications, which will have a significant influence on the development of UMKM businesses if managed seriously. They will also become more familiar with using these applications if they are trained in their use. This activity takes the form of a workshop followed by UMKM assistance in further tutorials on using application modules. This PKM activity contributes to increasing knowledge about digitalization of UMKM and interest in running business online as well as increasing abilities in using digital applications for UMKM businesses. Keywords: UMKM, Online Bussine, Digital Application, Marketing, Selling