PENINGKATAN PRODUKTIFITAS DAN MANAJEMEN PEMASARAN BERBASIS ONLINE

Abstract

The Community Partnership Program, which focused on online-based marketing training to enhance business productivity, was attended by women from the Dirosa Group of Uwais Al Qarni Mosque. The training methods employed included lectures and practical exercises. Tailored to the abilities of the Dirosa Group members, the training covered various topics, such as creating online promotional content, using the Canva application for promotional materials, utilizing Instagram and Facebook for social media marketing, employing SEO techniques, and strategies to improve small business productivity. After participating in the training, the women’s skills improved significantly, particularly in marketing their products online. Their ability to create content for promotional purposes also enhanced. As a result, the women of the Dirosa Group became proficient in utilizing social media for marketing and online promotions, which has positively impacted their business productivity. An evaluation of the program's implementation highlighted its benefits, showing that the women could actively market their products online, thereby boosting their business productivity. Keywords: online marketing, online promotion, social media, business productivity