PEMBERDAYAAN UKM KERAJINAN HOME CRAFT ETNIK MELALUI TEKNOLOGI MESIN DAN STRATEGI PEMASARAN DIGITAL

Abstract

This community service activity aims to enhance the technical and digital skills of small and medium-sized enterprises (SMEs) in the ethnic home craft sector through training on the application of electric overlock sewing machines, electric sandal smoothers, machine maintenance and repair, as well as digital marketing. This training was conducted in response to the needs of SMEs to improve production efficiency, product quality, and competitiveness in the digital era. The results of the training showed that participants successfully improved their skills in using overlock machines and sandal smoothers, enabling them to produce sandals with better quality and more efficient processes. In addition, participants were able to independently maintain and repair machines, which reduced repair costs and production downtime. In terms of marketing, the digital marketing training helped participants understand strategies for marketing through social media, online marketplaces, and SEO optimization, which significantly increased market reach and product sales. Although some challenges, such as a lack of content creation and data analysis skills, were still encountered, this activity successfully had a positive impact on improving the technical and digital skills of sandal craft SMEs. With further guidance, it is expected that SMEs can optimize technology and digital marketing strategies to expand their market and increase the competitiveness of their products. Keywords: UKM, ethnic home craft, digital marketing, machine maintenance, training.