PENINGKATAN KAPASITAS PRODUKSI UMKM FAMILY JAYA

Abstract

The Community Partnership Program (PKM), initiated in August 2024, aims to enhance the production capacity and promotion of UMKM Family Jaya in Barombong District, Gowa Regency. Activities including counseling, training, and the provision of production tools focus on the needs of the partners. Evaluation results indicate a significant increase in the partners' understanding of the importance of enhancing production capacity and expanding market reach. Before the PKM, the partners faced limitations that hindered their ability to meet customer demands. However, following the program, they successfully improved their understanding of marketing strategies and production capacity. Despite these advancements, challenges remain. The potential for equipment damage could disrupt operational efficiency, making routine maintenance and regular inspections essential. Continuous training for employees is also crucial to minimize the risk of damage. Low product innovation may lead to market saturation; therefore, allocating time and resources for research and development is highly recommended. Additionally, moral support through mentoring and the establishment of clear goals can help maintain entrepreneurial spirit. By implementing these solutions, it is hoped that the challenges faced by Family Jaya can be addressed, and collaboration with Politeknik Negeri Ujung Pandang will continue to ensure the sustainability and growth of the UMKM. Keywords: Production Capacity; The Community Partnership Program; UMKM Bread and Donuts