PENGARUH PEMASARAN HIJAU TERHADAP NILAI PELANGGAN DAN DAMPAKNYA PADA KEPUTUSAN PEMBELIAN (THE EFFECT OF GREEN MARKETING ON CUSTOMER VALUE AND ITS IMPACT ON PURCHASE DECISIONS)

Mawardi Mawardi, Jayadi Jayadi, Abd. Hamid

Abstract


PENGARUH PEMASARAN HIJAU TERHADAP NILAI PELANGGAN DAN DAMPAKNYA PADA KEPUTUSAN PEMBELIAN (THE EFFECT OF GREEN MARKETING ON CUSTOMER VALUE AND ITS IMPACT ON PURCHASE DECISIONS)

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