PENGARUH PEMASARAN HIJAU TERHADAP NILAI PELANGGAN DAN DAMPAKNYA PADA KEPUTUSAN PEMBELIAN (THE EFFECT OF GREEN MARKETING ON CUSTOMER VALUE AND ITS IMPACT ON PURCHASE DECISIONS)

Authors

  • Mawardi Mawardi
  • Jayadi Jayadi
  • Abd. Hamid

Abstract

PENGARUH PEMASARAN HIJAU TERHADAP NILAI PELANGGAN DAN DAMPAKNYA PADA KEPUTUSAN PEMBELIAN (THE EFFECT OF GREEN MARKETING ON CUSTOMER VALUE AND ITS IMPACT ON PURCHASE DECISIONS)

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Published

2020-11-30

Issue

Vol. 5: Prosiding Seminar Nasional Penelitian 2020

Section

ADMINISTRASI, AKUNTANSI, BISNIS, DAN HUMANIORA